The address of the shop that vivienne westwood first sold her designs, in partnership with malcolm mclaren The boutique that changed several names throughout the years, and it’s still under the ownership of the vivienne westwood empire, became the household of the modern punk movement in britain Under the ‘sex’ name from 1974 to 1976 the shop with the. Vivienne westwood at the inside of sex (or sex), her punk and fetish fashion boutique in london British designer vivienne westwood’ s store sex (stylized as sex) was the hub of punk fashion throughout the ‘ 70s, supplying the tangible pieces to craft a look and the intangible element of shock and controversy that punks wished to emulate. Vivienne westwood helped develop punk as a style, an ethos and a movement in the 1970s when she outfitted the sex pistols and inspired british youth to rebel
In the seventies, a 4ft rubber sign screamed ‘sex’ into the streets of west london The pink letters marked 430 kings road The site of vivienne westwood and malcolm mclaren’s punk london boutique The shop was a dressing room for true revolutionaries 'you couldn't imagine the punk rock thing without the clothing', westwood said The store’s walls were scrawled with graffiti from the.
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