One study found up to 9 percent of customers experienced anal oil leakage and no product can survive a reputation for subjecting people to an exxon valdez in their underpants Between 1998 and 2000, sales of olestra products halved and the downward trend showed no signs of stopping until the wow Brand was discontinued in 2004. Studies sponsored by olestra's manufacturer, procter & gamble, contradicted many of the anecdotal reports of digestive symptoms, but did not increase public acceptance of products containing olestra. So the fda later required all products containing olestra to be labelled with a warning of the potential side effects. Olestra is an indigestible molecule that passes through the digestive tract too quickly, leading to abdominal cramping, loose stools, and anal leakage.
P&g's fat substitute olestra was rebranded olean and licensed to food manufacturers to use in chips and cookies Unfortunately, for many consumers, olestra's side effects included nausea, flatulence, diarrhea, and what will forever go down in history as anal leakage. Olestra is very commonly known to cause abdominal cramping and loose stools, usually called anal leakage, she.
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