British designer vivienne westwood’ s store sex (stylized as sex) was the hub of punk fashion throughout the ‘ 70s, supplying the tangible pieces to craft a look and the intangible element of shock and controversy that punks wished to emulate. It specialised in clothing that defined the look of the punk movement. The sex pistols needed a manager to guide them and mclaren and westwood needed an outlet for their ideas, both fashionable and political To this day, there is much debate about whether mclaren was the architect of punk ideology. The collapse of the sex pistols and the adoption of punk by the mainstream left vivienne disenchanted In 1980 the shop was refitted and renamed worlds end, which is still the name that’s in use today
The shop’s basement was formerly a restaurant, but worlds end eventually absorbed it to expand the stockroom and staff facilities. Vivienne westwood’s inaugural boutique retains its authentic charm as the ultimate rebellious mecca for devoted vw enthusiasts Gata delved into the history of the iconic store and the relationship between westwood and her ex partner malcolm mclaren, who was the manager of the sex pistols. It has become an iconic representation of early british punk style.
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