As mainstream disco and rock and roll music thrived in the 1970s, the underground subgenre of punk was a burgeoning phenomenon. It has become an iconic representation of early british punk style. The collapse of the sex pistols and the adoption of punk by the mainstream left vivienne disenchanted In 1980 the shop was refitted and renamed worlds end, which is still the name that’s in use today. The sex pistols needed a manager to guide them and mclaren and westwood needed an outlet for their ideas, both fashionable and political To this day, there is much debate about whether mclaren was the architect of punk ideology.
In 1974, the shop took on its most notorious identity As the roaring engine of punk rock drove the counterculture movement forward, vivienne westwood found herself at the heart of a cultural revolution Collaborating with the infamous sex pistols, westwood breathed life into the anarchic spirit of punk through her daring designs. Having dressed the sex pistols, she was synonymous with 1970's punk rock Her unapologetic political stance made her one of the most recognizable names in british fashion
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