A case study with fairmont rafles hotels international by sheryl e Revenue optimization in hotel restaurants is specialized enough that it deserves its own case study Thankfully, there is one — produced by dr Kimes, professor of operations management at cornell university school of hotel administration, and jeannette ho, vice president of raffles global brand strategy and strategic relationships. This study aims to ascertain which rm practices are the most used in the restaurant industry, organizing them by clusters, identifying those that imply profit maximization and describing the challenges of their implementation. The main objective of this study is to research the development and application of restaurant revenue management, through the study of its systems and strategies, to understand how restaurant and catering establishments can optimize revenue through the creation and implementation of rrm systems.
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