Paris 2024 was the most digitally engaged olympic games ever, with digital platforms driving unprecedented levels of engagement. What is the role of digital technologies in this critical transformation How can we ensure that the olympics engage with the younger generation who are “digital natives” and value instantaneous communication through various digital channels? Ai is shaping up to be one of the main talking points in the paris 2024 olympic games From broadcasting, to websites, to digital apps, the technology is present across every aspect of the games. This article explores the reasons behind the digital success of the paris olympics, compares it with previous editions, and highlights the brands that emerged as the biggest winners through innovative sponsorship activations.
Leaders and key decision makers within the olympic movement must be able to understand the digital and innovation trends that are bringing new stakeholders and opportunities to their organizations. The 2020 tokyo olympic games marked a pivotal moment in the way digital engagement was harnessed to connect with a global audience The games witnessed an unprecedented surge in user activity across olympic digital platforms, effectively doubling the daily traffic compared to the 2016 rio olympics.
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