One study found up to 9 percent of customers experienced anal oil leakage and no product can survive a reputation for subjecting people to an exxon valdez in their underpants Between 1998 and 2000, sales of olestra products halved and the downward trend showed no signs of stopping until the wow Brand was discontinued in 2004. They were first introduced in 1998, and were marketed using the lay's, ruffles, doritos, and tostitos brands Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000, as olestra caused abdominal cramping, diarrhea, fecal incontinence. So the fda later required all products containing olestra to be labelled with a warning of the potential side effects.
Olestra is an indigestible molecule that passes through the digestive tract too quickly, leading to abdominal cramping, loose stools, and anal leakage. Olestra products disappeared from store shelves shortly thereafter, with the fake fat left to be a grease stain on our collective cultural memory, summed up by two simple words In stark black text, packages warned consumers that olestra may cause abdominal cramping and loose stools and that it inhibits the absorption of some vitamins and other nutrients. this warning created immediate consumer concern, particularly the more colloquial interpretation that spread through media coverage
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