A local giant in terms of audience and revenue within latin america, brazil is one of the world’s most heated gaming hubs of 2024 With over 89 million users and ranking second in terms of usage. In a quest to increase user engagement, the teams at yandex games and appmetrica developed a predictive analytics tool that forecasts user engagement and gauges its impact on future revenue growth Learn about the collaboration’s incredible results in this case study Yandex games is a platform with free mobile games of any genre. More than 30 different game genres are represented in yandex games, including sports, shooters, racing, adventures, arcades, tactics, simulations, and puzzles
Users of the gaming platform can access the catalog directly from their smartphone’s browser and play without any prior installation or through their android app.
OPEN
