5, which the platform said averaged more than 17.3 million global viewers. Youtube said its stream of a live nfl game last friday drew a total audience of 17.3 million people, including 1.1 million outside of the u.s. Youtube's free nfl broadcast was a big success for youtube tv the friday night game was exclusively streamed on youtube. Youtube’s first ever global broadcast of an nfl game set a record for most concurrent viewers of a live stream on youtube, with a global average minute audience (ama) of over 17.3 million the game, which featured the kansas city chiefs and the los angeles chargers live from são paulo, brazil. If your marketing effort has any relation to sports engagement, this is worth noting Youtube’s first exclusive nfl game, featuring the kansas city chiefs and the los angeles chargers—as well as some of the platform’s biggest creators—averaged 16.2 million u.s
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