Dove produced the short video, “toxic influence,” which brings together mothers and their teen daughters to talk about what their scrolling habits involve. Dove's disturbing deepfakes expose social media's toxic influence on teen girls the unilever brand highlights the harmful beauty advice found online Dove’s global campaign reveals the toxic influences teens are exposed to every day through a groundbreaking social experiment Using deepfake technology, dove developed videos of mothers repeating toxic rhetoric from influencers using their own voice. In fact, 7 in 10 girls felt better after unfollowing idealised beauty content on social media.
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